Web design is an art that requires imagination, experience, planning, time and commitment. There are many variables that need to be considered during the design process one of which is website optimisation.
Search engine optimisation, also known as website promotion is the fastest growing and most effective e-marketing solution today. It is simply not enough to have a website; the question is if people will find your site? At CelticWeb.Design, I take this part of the web design process very seriously and can offer you a full website optimisation package.
You may feel that surely you could design your site yourself. There are lots of software programs available just for this purpose. The important thing to consider is that first impressions count so in essence your website should look as professional as possible. Without web design experience, this can be extremely difficult to achieve. Other important considerations are listed below.
Is my website working for me?
Am I ranked in the top twenty listings with the major search engines?
Am I optimised for the correct keywords?
Is my site indexed with all the major search engines?
With billions of websites online, how will people find my website?
CelticWeb.Design can help and advice you with these issues. This is what website optimisation is all about and should be an integral part of any online marketing strategy. Website optimisation also gives the best return on investment in terms of driving traffic to websites.
There are many ways in which your site can be found such as by word of mouth, but most people will find your website by using one of many Internet search engines. These include Altavista, Google, Infoseek, Northern Light, Excite, Yahoo, Lycos, Hotbot, UK Plus and many others. People will also search directory listings. Ideally your site should be positioned in a prime spot in the major search engine listings not only in the UK but internationally as well.
This is where my experience, planning, time and commitment can help. One of the ways websites are optimised is through complete development of "meta tags" with appropriate page descriptions and titles. "Meta Tags" are simply words that describe your business or website. Your website needs to be submitted to a search engine for inclusion, and meta tags need to maximise your website's chances of achieving a high ranking with search engines. They need to reflect the words that people will enter into a search box.
This process should to be reviewed on a regular basis, with modifications to the meta tags to improve your ranking results. Different techniques and rules apply to individual search engines, and I spend a lot of time researching what works and keeping up to date with the major search engine trends.
CelticWeb.Design offers a complete website optimisation package, where the ranking of your site is reviewed on a monthly basis, by resubmitting your site to search engines, modifying meta tags as appropriate and providing you with functionality reports on the progress of your website.
If you would like more information on my site optimisation and promotion services, please feel free to contact me at any time.